The brand symbol expresses Mazda’s dedication to continuous growth and improvement. It is a symbolic development of the Mazda "M", and shows the company stretching its wings as it soars into the future. (Established in June 1997)

With the introduction of CI (Corporate it's Identity) in 1975, Mazda developed its Mazda corporate mark as a symbol for communications. It was then positioned as an easy-to-read corporate mark in line with the establishment of the brand symbol, in 1997. (Established in 1975)

The company's name, "Mazda," derives from Ahura Mazda, a god of the earliest civilizations in West Asia. We have interpreted Ahura Mazda, the god of wisdom, intelligence and harmony, as the symbol of the origin of both Eastern and Western civilizations, and also as a symbol of automobile culture. It incorporates a desire to achieve world peace and the development of the automobile manufacturing industry. It also derives from the name of our founder, Jujiro Matsuda.

All children instinctively know it. A few adults still remember it. One unique car company refuses to outgrow it. In grown-up language, it means the exhilaration and liberation that comes from experiencing sheer motion. But as usual, children put it much better and simply call it Zoom-Zoom.