The CX-9 is a completely new, three-row SUV merging the functionality and emotion of SUVs to a higher dimension. Mazda DNA can be felt throughout the CX-9 such as in its futuristic design, excellent dynamics and diversified packaging.
This new-generation crossover SUV pursues both functional and emotional values at levels yet unachieved by competitors.The elements which realise both functional and emotional values are defined as:
— Sporty and Prestige, elements that appeal to the
emotional value.
— Versatility and Safety, elements that appeal to the
functional value.
Fusing these values has resulted in the product concept:
Mazda DNA On-road 3-row SUV
• The concept carries the meaning of a new SUV offering
added functional value not found in existing 3-row SUVs,
plus Mazda DNA characteristics defined as Sporty and
Prestige.
• The CX-9, even as a 3-row SUV, realises both
overwhelmingly athletic/cool styling and excellent
dynamic performance such as handling and braking
without sacrificing the 3-row SUV values expressed in
the Prestigious/Sophisticated and Emotional/Sporty
characteristics. Moreover, the CX-9 provides a pride in
ownership from its high quality craftsmanship
comparable to some luxury vehicles.
